About Me

Direct Response Expert

I’m a Direct Response Marketer. I’m highly experienced in direct mail, newspaper, digital and direct response advertising. That means I have brains in my head and feet in my shoes. And I can steer myself any direction I choose.

OK…so that last bit was written by Dr. Seuss, not me. But I used that to show there really aren’t any original ideas out there. Right?

Not so fast. Sometimes, when an idea (even an old one) is presented in the right spot, to the right people, at the right time–it’s an epiphany. That epiphany becomes a campaign, which eventually becomes a success. And that’s my job . . . to create successes.

Just a few of the brands I’ve worked with:

As my career has evolved over my nearly 20 years in Marketing, I’ve learned the following:

  • I’m creative. But I’m not a genius. I rely on other creatives around me to help get my ideas across.
  • Words are my passion.  And cats.
  • There are no stupid ideas. There can be, however, stupid implementations of said ideas. I avoid those at all costs.
  • In Marketing, never underestimate the power of positioning.  Or cats. 
  • Brand integrity is the beginning, middle and (eventual) end of every business.
  • Marketing is fun. 

Trust experience.  I’ll get the results you need to boost your business with finely targeted messaging and benefit-driven copy that converts.  Contact me today!

Direct Response marketing gets results

My direct response copywriting services have been delivering results for nearly 20 years :

  • Lead Gen, product and branding
  • Direct Mail self mailers & full packages copywriting and design
  • B2C and B2B
  • Social Media
  • ROP ads
  • Radio & TV scripts
  • Email
  • Online Sales’ Funnels